I Am Not a Weather Girl Podcast

News to PR: Former anchor Danielle Lerner on leaving news, how to pivot

Stephanie Weaver Season 1 Episode 28

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Danielle Lerner is an Emmy Award-winning broadcast journalist, lifestyle host, media consultant and storyteller. 

After more than 15 years in the fast-paced world of local news, Danielle made a bold leap from the anchor desk to PR, leveraging her communications expertise to help businesses and nonprofits craft powerful messages and media strategies.

In this episode, we dive into Danielle's impressive career journey, from anchoring at ABC15 in Phoenix to consulting for major clients. She also offers tips for leaving the news industry and how to transition to a PR type role. 

But her story doesn’t stop there. In one of the most powerful parts of our conversation, Danielle opened up about her personal experience with postpartum depression and anxiety — and how sharing her family’s journey through a three-part Emmy-winning series ignited a new passion for maternal mental health advocacy. Here's Danielle's story!